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Nike: Better Is Temporary

  • £69.95
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SHIPPING - All items are in hand ensuring orders are shipped within our advertised time frames. Orders are shipped standard by UPS or by various regional carriers based on delivery location. Express shipping is also available at checkout.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2", an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Frequently asked questions

All orders are shipped standard by UPS or by various regional carriers based on delivery location. Express shipping is also available at checkout.

Returns are accepted as long as the product is returned with the Origin Kicks Authentication tag attached & in an unused condition. For more info check out our Refunds & Returns policy here.

Preserve the Beauty of Your Sneakers: Extend their lifespan with the proper care and products.
Our carefuly curated Shoe Care range is made up of the very best products by Crep Protect & Jason Markk.
We strongly recommend in investing in the Jason Markk Essentials Kit as it provides you all the basic tools to keep your sneakers clean.
If you want to protect your sneakers as you wear them against water, stains and dirt we would recommend either the Crep Protect Spray or Jason Markk Repel.

It's important to note different materials may need more specialist products and have differnt care instructions.

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